Consumers have several options as it pertains to viewing movies at home. Two of the most used are renting movies at the local video store and renting movies via an on the web service. An informal survey was recently conducted on a home electronics/entertainment site concerning the movie viewing habits of website visitors. The outcome pointed to some of the misconceptions that still exist about online rental of DVDs by consumers that have not even tried the service.
Participants in the survey were asked several questions, including how often they watch movies at home, whether or not they rent movies online, and or even, why. Nearly 28% of the responding indicated that they rent movies online. Of the rest, probably the most frequently cited basis for not having an online movie rental service was concern which centered round the perception that online movie rental will be more costly than the local video store. When considering a few scenarios it becomes evident which method is often more affordable.
For folks who indicated that they watch only 1 to 3 movies each month the savings from renting online are small. Renting 2 movies each month at the local video store would average around $7.40 whereas renting from Netflix for example, if they chose the master plan that has a control of 2 movies each month, would run $5.99. After finding a video at the local store an individual would have overnight or perhaps one week to go back the movie but an on the web rental would allow them to help keep the movie for an unlimited amount of time.
For anyone folks who responded that they view 1-3 movies weekly, the savings will be more significant. For example, renting 8 movies each month would run around $29.55 at the local store and as little as $14.99 online if they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For individuals who responded that they view 4 movies weekly (averaged out to 16 per month) the average cost at the local store will be $59.04 while online rental will be $23.99 allowing an individual “4 out at a time “.Renting through a service like Netflix generally doesn’t limit how many movies a person views but alternatively, how many movies they are able to have out at any given time flixtors. Therefore rentals are just about unlimited with lots of the plans.
The second most frequently cited basis for not utilizing online movie rental services was that the in-patient rented movies on the spur of the moment and didn’t plan ahead. Certainly renting movies online and receiving them through the mail would not allow anyone to decide at 6:00 p.m. that they would like to see The Queen and receive it so that they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is 1 business day which may seem sufficient in many instances.
The future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly using a streaming service that is available these days for a few movies. The service should be quicker than most download services as streaming allows viewing of the movie because it is streamed rather than waiting until download is complete. Although the full transition from the present mail delivery system to a download type of service will need time, it is clear that immediacy is only going to continue steadily to improve. It appears to be that other online movie rental services would follow suit in coming years to be able to compete.
Consumers who have not been initiated into the web movie rental world also might be unaware of other benefits/features of such services.
* Greater selection- An average video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This could seem to remove the situation of consumers arriving at the store only to get that there surely is nothing there that they genuinely wish to see.
* There are no fees linked to the delivery and return of DVD’s; and there is no planing a trip to and from the store as movies are delivered for their door or for their home via streaming.
* Movie selection is assisted by reading user reviews through online programs like Netflix.
* Trials of online movie rental services are often risk free as there are free trials available and no cancellation fees.
* There are never any late fees nor restrictions on how long a film can be kept.
Misconceptions about online movie rental services seem to limit the participation of a significant number of consumers. Online movie rental probably offers the services that a lot of consumers want, even if they don’t really know it yet.