Not too sometime ago we had a limited quantity of opportunities to shop. We either took a visit into town, shopped from a catalogue or we clipped out a discount and popped it in the post. That was it.
Today however, there’s yet another place to shop. Today we’ve the Internet and exactly what a place to search that is. Despite being the newest kid on the block when it comes to actual places to search, the Internet is rapidly overtaking all the places to search come up with!
So if we now favour the Internet to satisfy our retail therapy habit, what future does the high street have?
Since the initial online transaction fourteen years ago, the tide of sales from the high street to the Internet has been one of the ways, and this has been gathering pace.
No longer limited by a lack of available retail space, online stores can hold huge inventories that their bricks and mortar counterparts can only just dream of software gestionale moda. Fashion stores specifically, rather that electrical or home ware stores, have cheated this new found freedom and can now offer unlimited fashion ranges and a greater collection of sizes within those ranges. Add to that particular a virtual fashion adviser, a mode selector and online fashion shows, it’s no surprise that the bricks and mortar fashion stores future looks uncertain.
It’s no surprise that high street fashion stores also provide an on line presence, because the alarm bells have been ringing for a few time. One or more well-known name in catalogue and home shopping has seen Internet sales overtake it’s traditional catalogue sales this year and has responded accordingly. In monetary terms alone, the return on investment on the Internet far outweighs the return of investment from a published catalogue. The costs of producing a published catalogue are huge, that will be unsustainable if the switch to the Internet continues.
With no a crystal ball, it’s fair to say that eventually (probably sooner), shopping trips to town and flicking via a catalogue will be more of a fitness in nostalgia than necessity.
To combat the swing away fro traditional shopping outlets, it’s hard to see how a high street and the catalogues can compete. There are just way too many advantages to shopping online.
For the full time coming to least, high street fashion stores are playing their part in the complete shopping mix and I’d suggest we ought to use them or before long we’ll lose them.